Episode 70

Embracing a Niche Mindset for Business Success

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Niching is one of those topics that gets talked about a lot in business, but rarely with nuance. It’s often presented as a binary: either you niche or you don’t. Either you pick one thing or you’re not serious. But that framing doesn’t work for everyone, especially if you’re multi-passionate, intuitive, or building a soul-led business that doesn’t fit into a neat little box.

This is where your mindset comes in. Because it’s not just about whether or not you have a niche, it’s about how you think about it. What it brings up for you. What it means for how you see your work, your audience, and yourself.

For a long time, I resisted niching. I didn’t see how it could work for me. I thought it would limit me. I didn’t want to be boxed in. But over time, as I started building a more aligned business, things began to shift. I started to understand what niching could actually mean, and how I could do it in a way that still honoured every part of me.

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Common Resistance to Niching, and What Sits Beneath It

In the early stages of a business, especially for those with diverse skills or healing backgrounds, the natural instinct is to want to help everyone. The training may be broad. The capacity to hold space might stretch across many modalities. It can feel limiting to narrow that down. And if there’s a job or financial support in place, the urgency to niche might feel unnecessary.

But over time, a pattern can emerge. Messaging begins to blur. Content lacks precision. Growth plateaus. Even when effort is being made, the business may not feel like it’s gaining momentum. In these moments, niching often returns to the surface, not as pressure, but as a quiet invitation to recalibrate.

That recalibration begins with reframing what niching can mean. Instead of choosing based on restriction, it becomes an exploration of resonance. The question becomes: Who is this work truly for?

There’s often a shift when niching is viewed through the lens of energy, not marketing. Instead of demographics or job titles, the focus moves toward shared experiences, emotional clarity, and lived understanding.

A Clear Niche Can Still Hold Multi-Passionate Energy

A niche does not mean every offer must be listed. It doesn’t require abandoning modalities or interests. A niche is simply a guiding thread, a way of speaking clearly to the person who needs support the most.

For example, the core audience might include:

  • Women and non-binary entrepreneurs navigating early-stage business growth

  • Individuals offering one-on-one services and moving toward deeper client work

  • Those living with invisible conditions, whether mental health challenges, chronic illness, or energetic sensitivity, that quietly affect capacity

  • Business owners who want to shift from transactional work into relational, transformational containers

These specifics offer clarity. Not because they exclude others, but because they honour the depth of understanding already present. Within a clear niche, there’s still space to adapt, expand, and personalise support. What matters is that the energy feels aligned.

Not every service needs to be marketed upfront. Additional offers can be shared during a session or mentioned when relevant. This creates spaciousness in messaging while still honouring the full range of gifts.

Mindset as the Foundation of Niching

Often, resistance to niching stems from mindset. If the belief is that niching equals confinement, then the entire process will feel restrictive. But if the belief shifts, if niching is seen as clarity rather than limitation, then the energy softens. Resistance fades.

Growth in this area doesn’t always come from strategy. It comes from self-reflection. From recognising the subconscious beliefs that shape how business is being built. And from gently challenging those stories until new possibilities emerge.

A niche is not defined by a job title or a funnel. It’s defined by the energy of the person being supported. A niche speaks to lived experience, emotional resonance, and deep understanding. When this is the foundation, connection becomes easier. The right people arrive more naturally.

Niching as an Energetic Practice

Some of the most powerful niching work isn’t done through worksheets or branding exercises. It happens in quiet moments of alignment. In energy sessions. In deep listening. In asking, “Who am I here to serve, and how do they want to be met?”

This process doesn’t rely on spreadsheets. It relies on intuitive clarity. When the energy of an ideal client is felt, not in theory, but in truth, the messaging becomes grounded. The content becomes clearer. And the energy behind the business begins to shift from reaching outward to magnetising inward.

  • Niching does not require choosing one modality or abandoning creative freedom. It requires clarity about who the work is meant to reach.

  • Speaking directly to one type of client does not exclude others—it deepens connection with those who resonate most.

  • The clarity that comes from energetic niching supports alignment, consistency, and trust across all aspects of business.

A niche is not a container to squeeze into. It is a pathway to communicate from essence.

Final Reflections

Niching isn’t about narrowing identity. It’s about refining focus so the energy lands where it’s needed most. When the mindset shifts from fear to clarity, niching becomes a grounding tool, not a restriction. It supports momentum, builds resonance, and simplifies messaging in ways that honour both the work and the nervous system behind it.

If resistance arises, it’s an invitation, not a red flag. What belief is sitting beneath that resistance? What version of niching is being rejected, and is there a more aligned way to hold it?

There’s no single path to clarity. But there is permission to find the one that fits best. With softness. With trust. And without needing to do it like anyone else.

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